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Strategic Marketing Management 8th Edition | Download eBook pdf, epub, tuebl, mobi
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This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design Strategic Marketing Management 9th Edition outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems.
This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and Strategic Marketing Management: Building a Foundation for Strategic Marketing Management: Building a Foundation for Your Future 2 Introduction This workbook is designed to help producers become more familiar with how to construct a strategic marketing management program for their business.
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